False. Follower numbers no longer matter. If someone uploads at least 12 videos per year and is registered with the Chamber of Commerce because they earn money from their content, they fall under the Media Act.

These video creators must be transparent about the purpose of their content. Is it advertising? Is it sponsored, or does it contain product placement? If so, this must be clearly stated. This helps viewers understand that they may be influenced. However, children and young people are less able than adults to recognise advertising — even when sponsorship labels are visible.